YouTube is not only a video-sharing platform but can be a resourceful source for many contents created to earn a decent amount of money with various strategies. Today there are many content creators who earn a decent amount of money with the help of YouTube and its monetisation policy.
In some previous years, YouTube surpassed many prominent search engines such as Bing and Yahoo. However, YouTube is not even a search engine it is a social media networking site. With the massive popularity of this application, it would be ideal for you to start a business by selecting YouTube marketing.
What is YouTube marketing?
When it comes to digital marketing there are many platforms you can choose while popular sites such as Facebook and Instagram for your business. But having a YouTube channel might be one of the best places for you to promote your business. It would help you to promote your business with the help of advertisements and videos.
Video is considered one of the most potent sources of information and a compelling medium for sharing your business. As a result, this platform is Growing faster than any other social media networking site. It currently has over 2 billion monthly globally active users. So, there are many advantages of YouTube marketing, some of which are as follows.
Heavy traffic
YouTube is growing exponentially, with more than billions of videos consumed daily. As a result, it has much more traffic than any other social media networking site, and you can achieve your target audience with the help of advertisements. Here are some statistics that you should know.
- YouTube gets 30,000,000 visitors per day
- 400 hours of video are uploaded on this platform every day
- 70 % of YouTube users have reported that YouTube videos help them to choose their purchasing decision
- Over the last two years, the number of advertisements for small and medium businesses has doubled
- YouTube is available in a total of 76 different language
- YouTube have 88 variants of their version for different countries
Higher visibility on Google
Hello, since Google acquired YouTube, you might have noticed that videos appearing more often on Google search results came from YouTube. You can also take advantage of Google’s algorithm by writing high-quality content on the website or creating videos from their content on YouTube.
Here are a few tips which will help you to increase your authority on your website using YouTube
- Get other websites to embed your video on their website
- Associate your website with a YouTube channel
- Share your videos on other social media platforms
- Use different video styles to engage more with your consumers
Build your email list on YouTube
One of the most prominent advantages of YouTube marketing is that you can build your email with the help of YT. Many software allows you to embed your sign-up form directly into YouTube videos. The video might get passed temporarily for viewers so that you can enter their information and subscribe to your list.
These approaches are straightforward for you to build your email list while providing quality content for your audience on your YouTube channel simultaneously. Some of the most common ways to build an email list on YouTube are as follows.
- Use lead magnets
- Add annotations
- Add cards
- Run YouTube advertisement
Higher conversion rates
People often say a picture says 1000 words, and then the video can say millions of words. Creating content on YouTube as a video can also evoke emotion more than any other type of content. This type of content will help you build trust and authority among different people uniquely. Engaging people from content will help you to buy YouTube likes organically for your business.
Multiple video types
A crucial advantage of YT marketing Is that you can create different kinds of videos to showcase your brand online. For example, one of the most shared videos on this flat home is an explanation video about your product or a sales video about your product. You can also make a video presentation and many more types of videos.
If you were wondering what kind of videos you should create for your channel, below are a few tips that might help you select one.
- Make engaging and funny content.
- Answer comment questions
- Show how you’re behind the scene team works for a video
- Create testimonials from customer
- Go live to interact with your user directly
Conclusion
YouTube provide the user with a lot of opportunity to run a business to make money without running a business on this platform. It might be competitive because many users buy YT likes to increase the competition for content creators. However, with actual hard work, you can achieve excellent marketing skills quickly and thrive your business.
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