There are many ways to measure your company’s success with a SharePoint environment. However, one method that is becoming increasingly popular is the adoption success index (ASI). This method measures the number of current and prospective customers who have added your organization’s name to their existing or new list of favorite websites. It is a very reliable way of measuring SharePoint user adoption success in today’s time.
Not only is this a great way to check your own scorecard, but it also helps you see if there are areas for improvement. Let’s take a look at how you can start measuring your organization’s adoption success today.
What is an adoption success index?
An adoption success index (ASI) is an assessment tool that helps you know if you’re meeting customer needs with your products and/or services. It is a combination of three metrics: customer onboarding, repeat purchase rates, and site visits. Each of these metrics can provide useful information to help you gauge your success with a new product or service.
In order to better understand your customers, you can use these metrics to create an adoption success index. Using a scale of zero to 10, with 10 being the best, you can measure your customers’ adoption success with your new product or service. This is a quick and easy way to see how your customers feel about your new offering.
Establishing a baseline
One of the first steps toward measuring your company’s success with a SharePoint environment is to establish a baseline for your new implementation. Setting a minimum standard for your implementation helps you measure your progress as you begin your journey towards success.
Anytime you are installing new technology, there will generally be a learning curve associated with it. Once you have your foundation in place, you can focus on your key metrics to help gauge your progress.
Identify your key customer segments
Once you have your baseline established, it’s time to start identifying your key customer segments. This is the part where you try to understand why your customers are using your product or service in the first place. What are they trying to accomplish with your product or service? What are they trying to avoid with your product or service? In your quest for key customer segments, you can use the following questions to get started:
- What are they trying to do when they use your product or service?
- What are they trying to avoid when they use your product or service?
- What are the benefits of your product or service that are most important to your key customer segments?
Once you’ve identified your key customer segments, you can use these metrics to help your company best serve these segments.
Conduct eXtended Marketing Research
eXtended marketing research is an essential tool for any business that wants to measure its success with a new offering. You can use various methods to conduct eXtended Marketing Research (eXMR), including focus groups, surveys, and in-depth research.
Although a survey can be a quick way to get feedback from your customers, you will likely receive more useful data from a focus group than you would from a survey.
A focus group is a great way to get insight into your customer segments. Face-to-face group feedback is inexpensive and gives you real-time feedback on your new offering.
Take the surveys
Surveys are useless if you don’t take the surveys. While surveys can be a quick way to get feedback, you should take the surveys at places where you know the customers are likely to be spending their time. By taking the surveys, you can get a more accurate representation of your customers’ needs and wants. By talking to customers on their own terms, you can learn what questions they have, and what information they are seeking.
When taking surveys, make sure to read the question carefully and be aware of how the survey is structured. You don’t want to send in a survey and then receive a questionnaire with multiple choice answers. This is likely to give you inaccurate results.
Use the data to improve your ad targeting
Once you have their attention, it’s important to improve your ad targeting in order to get the most out of your new campaign. By learning more about your customers, you can create ads that are even more useful to them.
For example, let’s say you want to increase the number of webinars that your customers can access. You can set up a survey with the option to receive a webinar invite, but without the actual name of the presenter. You can track the number of webinars offered using this method.
Conclusion
An adoption success index is a quick and easy way to measure your company’s success with a new product or service. The key to measuring your progress is to establish a minimum standard for your implementation. Use eXtended Marketing Research to identify your key customer segments and learn more about your customers. By analyzing your customer data, you can create ads that are even more useful to your customers.
